In today’s world, there is nothing called as impactful and partially –impactful business relationship? However, most of the business owners would agree that in order to have a great brand presence, visibility, market reach and positive public repute – one need to nurture, explore, maintain and develop every small business relationships into an impactful relationship. Those executives who own value skillsets take the business in a different direction altogether – their genuine efforts and commitment is always worth and rewarded. There aren’t any relationship barometers which can qualify or quantify business associations. These days every business, corporate tends to push their employees to build networking and strengthen corporate business relationship since they believe this relationship directly influences their business performance.
At times I really wonder to get deeper into an understanding as to what are the ways businessman can yield impactful relationship with clients and corporate? “How is it that one map the positive impact of the client relationship. Is there any training available? Does one understand how and where these possibilities are made possible? Believe me, my research brings me to a funnel conclusion – in order to be impactful, we definitely need to make an impression or in other words, we have to take that “Xara initiative”.
Albeit- You will agree that in order to have or maintain an impactful relation with the clients, your business needs to share a mutual interest with them and most importantly the key factor is “trust”. This indeed plays a mammoth role in nurturing and reaping corporate and business relationships. What is also true is that it takes a lot of time for trust to be earned and quite oppositely takes a fraction of seconds to lose the same. You may have the best of trusted friends and alliances but it takes minutes for them to turn as opponents.
This doesn’t mean every relationship in your business must be nurtured or businessman MUST trust every other client
Words of business identify most important pointers for our subject line today
Be Wise – Think Smart – Deliver sensibly
Identify, analyze and separate business associations into primary & secondary segments
Be selective of business partners & associates
Place well-networked relationship in the top” To continuously develop” column and that needs working in the “Need attention and mentoring” column and funnel out the rest.
Remember, over the years the business relationship one develops with the clients, helps you to analyze and understand what they expect in return besides following your products or services. Is it a bit of empathy? Or understanding where your clients are coming from or lend an ear to their woes in dealing with a certain problem, even if it’s an untimely tender submission, ad-hoc meeting calls, and last minute requests -surprisingly all works boils down to a lasting relationship. The final product is, of course, the growth of a strong long-term client which leads to an impactful business relationship.
And as the chain goes, so does our hope – good clients bring in good clients.
One client is our backbone of all business. They are the one whose satisfaction and dis-satisfaction impacts the revenue generation, market repute, referral business and lead generation drastically. If one wants to flourish and expand- business needs positive clients. All business mantra states – Customers are and they have to be retained, nurtured and pampered. In this process – the customer who builds trust, dependability and is satisfied refers more clients and leads. In worst scenario – if they spread a negative word around – you lost the existing business along with other new leads as well. To top that you spend efforts to regain that part of the business.
Hence it is a ground rule to understand, build rapport with clients to strengthen business ties and ensure their expectations are met, over time, these happy clients would impact your bottom line and have an aggregate and exponential upward growth on income and your existence.
These positive effects of all customers we deal are governed by two major factors:
Be responsive –increase productive client base
Arguably a stressed client relationship is very unlikely to result in a fruitful outcome, which means that you will be faced with non-revenue generation and time searching new leads. But recurrence business skips all this. We are out of the unaccountable time of searching new clients and get conservative to the revenue-producing tasks. From which no direct profit is generated.
· Happy Guest – reap long-term results!
Customers who have a healthy relationship with your organization will only speak well and will spread a word to his group of the close social circle.
In case your customers are not happy – one single negative feedback can ruin your reputation completely. And their friends and colleagues will continue to remind him of this negative message through their own networks. A network effect of the worst kind!
Hence you all will agree a positive reputation is a very slow process and to destroy it takes only a fraction of seconds. Do well and expect good, be responsive and build good repute.
Being firm in our approach – it still becomes tough and scary to drop a big chunk of business, since it directly impacts the bottom-line .But the solution to this is sooner you learn to filter good from bad, the potential from useless, you will be confident and not repent any decision, even if that means saying NO to a client.
If something you think and believe is wrong – it is just wrong
Almost all Business survives because of impactful relationships. And the greatest outcomes for business owners are to stay away from any toxic clients – they will never do any good and only make another potential client repulsive.
Network, nurture and work towards building a productive business relationship and cementing it with the true impactful relationship.
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